AI Solutions for Company Websites: How Otterly.AI Can Improve Search Results
In the ever-evolving landscape of the internet, many companies have faced a significant challenge in 2024 – a decline in organic traffic due to the emergence of AI-generated search results. This shift has led to a decrease in click-through rates for many queries, making it difficult for companies to gain valuable insights into searches conducted within AI-powered platforms like ChatGPT or Perplexity.
The Rise of Generative Engine Optimization
To combat this issue, some experts have introduced a concept known as generative engine optimization (GEO), a term that draws parallels to traditional search engine optimization (SEO). Thomas Peham, the CEO of Otterly.AI, describes GEO as AI search visibility optimization, a more accurate representation of the process.
Otterly.AI’s Unique Approach
Otterly.AI, an Austrian startup, has been at the forefront of this movement, offering solutions to help companies and advertising agencies monitor and enhance their presence in AI-generated search results. Unlike its New York-based competitor Profound, Otterly has recently emerged from stealth mode and surpassed the milestone of 1,000 users.
Peham shared the company’s journey, from a successful launch on Product Hunt to a significant overhaul of their product following Google’s introduction of AI Overviews. These AI-powered results, often leading to zero-click searches, have presented a new challenge for businesses relying on organic search traffic.
The Path Forward with Otterly.AI
As companies navigate this new landscape, Otterly.AI aims to provide actionable insights through features like a recommendation engine and more frequent tracking updates. Peham emphasizes the importance of brand visibility in AI search optimization, highlighting the need for marketing teams to adapt their strategies accordingly.
Peham’s personal background in marketing, along with the support of his co-founders Josef Trauner and Klaus M. Schremser, has positioned Otterly.AI as a key player in the AI search space. With a focus on organic growth and customer satisfaction, the company aims to establish itself as a leader akin to Semrush or Ahrefs in the SEO realm.
Looking Towards the Future
Despite potential competition from industry giants, Otterly.AI remains optimistic about collaboration opportunities, including a forthcoming partnership with Semrush. By staying true to their vision and continuing to innovate, Otterly.AI is poised to shape the future of AI search optimization.
Anna, a seasoned tech reporter with a passion for SaaS, sheds light on the potential impact of Otterly.AI’s approach in the ever-evolving digital landscape. With a diverse background in journalism and entrepreneurship, Anna’s insights provide a unique perspective on the intersection of technology and business.
