The Floorr, a digital platform designed to revolutionize the personal styling experience, was introduced earlier this year to provide personal shoppers and stylists with the necessary tools to grow and manage their businesses effectively in a competitive market. This platform, available on the web and iOS devices, offers a range of features including sales management, customized styling sessions, mood board creation, and seamless communication with clients through text or voice chats, all in one convenient location.
One of the standout features of The Floorr is the recently launched “Styling Sessions” tool, which enables stylists to curate complete outfit looks using products from The Floorr’s marketplace or by uploading images of in-store items directly from their phones. This innovative tool aims to streamline the styling process and enhance the overall client experience.
In a significant development, The Floorr has secured a $1.7 million pre-seed funding round, with backing from prominent investors such as Carmen Busquets, co-founder of Net-a-Porter, and Nigora Tokhtabayeva, founder of Tabayer. This funding will support the platform’s growth and development, allowing it to continue offering cutting-edge solutions for personal stylists.
Founder Lupe Puerta, with a background in luxury retail and personal shopping, recognized the growing trend of luxury brands embracing digital platforms to enhance the personalized styling experience. The emergence of virtual consultations and online styling services has become increasingly common in the industry, with various companies offering digital fashion solutions to cater to changing consumer preferences.
While digital tools for personal stylists are limited, Puerta’s vision for The Floorr was to fill this gap by providing a comprehensive app that empowers personal shoppers to create engaging content, interact with clients instantly, and access valuable business analytics all in one place. The platform’s sales dashboard offers stylists valuable insights into their performance, including clicks, orders, items sold, and earnings on a weekly or monthly basis.
Through strategic partnerships with luxury retailers like Bergdorf Goodman, Net-a-Porter, and Saks, The Floorr offers a diverse selection of high-end fashion items for stylists and clients to choose from. The platform also collaborates with more affordable brands such as Aldo and Zara, ensuring a wide range of options to suit different preferences and budgets.
Personal shoppers working with The Floorr benefit from an attractive commission structure, with an 80% commission rate on sales, significantly higher than industry averages. This incentive encourages stylists to maximize their earnings and provide exceptional service to clients, driving growth and success for both parties involved.
Currently, The Floorr boasts a network of 200 personal shoppers who are serving a clientele consisting of business professionals and Hollywood celebrities. The platform’s average order value is $2,500, with some clients placing orders as high as $130,000, highlighting the platform’s appeal to high-end consumers with discerning tastes.
Looking ahead, The Floorr has ambitious plans for expansion, including the launch of an Android version of the app by the end of 2024 and the introduction of video chat capabilities in the near future. These initiatives aim to further enhance the user experience and solidify The Floorr’s position as a leading platform for luxury personal styling services.
