The Chainsmokers, known for their music, have ventured into B2B investing through their VC fund, Mantis VC. They believe that they can offer unique value to B2B startups that traditional VCs may not provide.
During TechCrunch Disrupt 2024, Alex Pall and Drew Taggart expressed their interest in B2B investing, citing the strong market opportunities in that sector. They felt that by focusing on B2B, they could offer a different perspective and level of support to companies in that space. Their goal is not to compete with established firms like Sequoia but to work hard, add value, and build their brand within the community.
One way in which the Chainsmokers believe they can help companies is through their extensive network. Having performed for Fortune 500 companies, they have connections that can be valuable for their portfolio founders. These connections have not only led to potential customer introductions but have also helped with hiring. For example, a prospective employee was persuaded to join a company after receiving a personalized video from Alex Pall.
Dan Lorenc, the co-founder of cybersecurity startup Chainguard, attested to the Chainsmokers’ value as investors. He emphasized that they offer a different network and perspective compared to traditional VCs like Sequoia. Lorenc believes that having investors with diverse networks can be more beneficial in the long run.
The Chainsmokers are hopeful that their early B2B investments will establish their credibility in the space and attract more opportunities to expand their portfolio. By focusing on adding unique value and leveraging their network, they aim to differentiate themselves and make a meaningful impact on the companies they invest in.
