Inworld AI, a startup specializing in generative AI for gaming, has recently introduced multilingual support for Mandarin (simplified Chinese), Japanese, and Korean. This innovative feature enables game creators to localize their games effectively in terms of both language and cultural context.
The addition of these localization tools by Inworld AI opens up new opportunities for game developers to tap into the vast gaming markets of China, Japan, and Korea. These three countries boast a combined player base of over 800 million individuals who collectively spent $70.5 billion on gaming in 2023. This presents a significant opportunity for creators to expand their reach and attract a wider audience.
By integrating multilingual support into their platform, Inworld AI aims to help creators enhance the discoverability and ratings of their games in these key markets. Research shows that proper localization is often linked to higher ratings on platforms like Steam and app stores. Without adequate localization, games may face challenges such as negative reviews and limited exposure to players.
The introduction of these multilingual tools marks a strategic move for Inworld AI, aligning with the company’s goal to meet investor expectations. In August 2023, Inworld AI successfully secured $50 million in funding, valuing the company at $500 million.
In terms of functionality, Inworld AI’s multilingual support is powered by LLMs optimized for natural conversations in the target languages. By incorporating native dialogues rather than relying on English translations, the platform ensures a more authentic and culturally relevant gaming experience. Inworld AI collaborated with industry partners such as LG U+ and dentsu to gather feedback during the development of these localization tools.
Creators using Inworld AI can now configure AI characters in Chinese Mandarin, Japanese, or Korean, tailoring verbatim phrases, regional accents, and safety settings for each character to suit different markets. These multilingual capabilities are also compatible with Inworld AI’s Voice API, enabling developers to generate voices for their AI-powered characters.
Looking ahead, Inworld AI plans to expand its multilingual support to include additional languages such as French, German, and Portuguese. By offering support for a total of nine languages, Inworld AI will enable developers to cater to the native language preferences of players in the top gaming markets by revenue.
Overall, the introduction of multilingual support by Inworld AI represents a significant advancement in the field of game localization, opening doors for creators to engage with diverse global audiences and enhance the overall gaming experience for players worldwide.
