During Amazon’s Q3 2024 earnings call, CEO Andy Jassy hinted at an enhanced version of Alexa that could go beyond just answering questions. He mentioned that the next generation of AI assistants would be able to take actions on behalf of users, not just provide information. Amazon is working on improving Alexa with new foundation models to make it more efficient in performing tasks.
In 2023, Amazon announced its plans to upgrade Alexa with generative AI technologies. However, technical challenges led the company to replace its own models with Anthropic’s technology. This transition caused delays, pushing the expected launch of the new Alexa, internally known as “Remarkable Alexa,” to 2025. The subscription fee for this advanced version is estimated to be between $5 to $10 per month, with a free plan also available.
Despite Alexa being present in over half a billion devices worldwide, it has not significantly impacted Amazon’s financial performance. The company has faced losses in its devices business since 2017, as reported by The Wall Street Journal. This shift towards a more advanced Alexa could potentially change the narrative for Amazon in the smart assistant market.
Amazon’s focus on improving Alexa’s capabilities reflects the growing demand for AI-powered assistants that can perform tasks beyond basic functions. With the integration of generative AI technologies, users can expect a more proactive and efficient assistant that can execute actions based on their commands.
The delay in launching the new Alexa indicates the complexity of developing advanced AI systems and the challenges involved in ensuring seamless integration with existing technology. As Amazon continues to work on enhancing Alexa, users can anticipate a more sophisticated and responsive virtual assistant that aligns with the company’s vision for the future of AI technology.
Overall, Amazon’s efforts to upgrade Alexa with advanced capabilities demonstrate the company’s commitment to innovation and its determination to stay ahead in the competitive smart assistant market. By investing in cutting-edge technologies and reimagining the role of virtual assistants, Amazon aims to provide users with a more personalized and intuitive AI experience that can enhance their daily lives.
