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Amazon has officially announced that its highly anticipated Prime Day sales event will be taking place on July 16 and 17 this year. The sales extravaganza will begin at 12.01 a.m. Pacific Standard Time on the 16th of July for customers residing in the United States. This event will be exclusively for Prime members and will feature special deals that are only available by invitation.

In addition to the United States, Amazon will be hosting Prime Day sales in more than 20 countries around the world on the same dates. These countries include Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, and the UK. The company has also confirmed that Prime Day will be held in India at a later date.

One exciting feature making a comeback this year is the invite-only deals. Prime subscribers can now request invitations directly from the product page by clicking on a new button located next to “Add to Cart.” Those who are selected for a special deal will receive an email with detailed instructions on how to purchase the item.

Amazon is already spoiling its Prime members with early access to some amazing deals. For instance, users who have not yet tried Amazon Music Unlimited can now enjoy a complimentary five-month subscription. Additionally, the company is offering a three-month trial of its latest grocery service, ensuring unlimited deliveries on orders over $35 from Amazon Fresh, Whole Foods Market, and other partner stores.

Last year’s Prime Day was a massive success for Amazon, with U.S. shoppers spending a whopping $12.7 billion, marking a 6.1% increase from the previous year, according to data from Adobe Analytics. Numerator, an analytics firm, also reported an increase in the average order size, which rose from $52.26 to $54.05.

With the anticipation building up for Amazon Prime Day 2023, customers can expect even bigger and better deals this year. It is advisable for Prime members to keep an eye out for exclusive offers and to make the most of this annual shopping extravaganza. Get ready to snag some incredible deals and enjoy the thrill of Prime Day!