Apple’s $3,500 Vision Pro VR headset seems to be struggling to make a mark in the market. Despite having top-notch visuals and hand tracking capabilities, the hype around it has faded away just months after its release. The main reason behind this could be its sky-high price tag, which is making it difficult for the device to compete with more affordable options like the Meta Quest 3.
To address this issue, Apple is reportedly working on a cheaper version of the Vision headset, expected to be priced between $1,500 and $2,000. This new model, codenamed N107, may come with certain compromises to reduce costs. For example, Apple might eliminate features like the EyeSight exterior display that recreates users’ eyes, or use a less powerful chip compared to the M2 chip found in the Vision Pro.
However, by cutting down on features that made the Vision Pro unique, Apple risks losing its competitive edge against other VR headsets in the market. There are even discussions about potentially tethering the cheaper Vision headset to an iPhone or Mac, which could limit its functionality and user experience.
Despite these challenges, Apple is not giving up on its augmented reality ambitions. The company is reportedly working on a new version of the Vision Pro, codenamed N109, set to be released in 2026. This new model aims to improve comfort and processing capabilities, making it a more attractive option for consumers.
While Apple continues to invest in its VR unit and explore new possibilities in the AR space, analysts suggest that the company may need to adjust its sales expectations for the Vision headset. The competition from products like the Meta Quest 3 and Meta Ray Bans is heating up, making it crucial for Apple to innovate and offer compelling features to stand out in the market.
Despite the recent advancements in visionOS showcased at WWDC, Apple’s VR headset still faces challenges in terms of price, comfort, and overall user experience. Tethering the device to external devices like a laptop or phone may further highlight the limitations of the headset compared to more portable alternatives.
In conclusion, Apple’s journey in the VR and AR space is filled with both opportunities and challenges. As the company continues to work on new iterations of its Vision headset, it will be interesting to see how Apple addresses the feedback from consumers and adapts to the evolving landscape of immersive technology.
