Orby AI, a startup that focuses on using generative AI to automate repetitive tasks in the enterprise, has recently secured $30 million in Series A funding. This funding will be used to further develop their platform and expand their reach in the market. The company’s new “large action model” technology allows their AI agents to learn and automate complex business processes, setting them apart from traditional robotic process automation solutions.
Unlike traditional RPA solutions that rely on rigid rules, Orby AI’s platform leverages generative AI to handle a wide range of scenarios, even in complex processes. By using multi-modal inputs like screenshots and keystrokes, their AI can generate scripts to automate workflows, while still involving human employees for feedback and handling unique cases. This approach, termed “generative process automation,” shows promise in boosting productivity and efficiency in data-intensive enterprise tasks.
One example shared by Orby AI involves Fortune 500 auditors using their platform to audit millions of employee expense receipts. What would normally take 10-15 minutes per receipt can now be automated with the help of Orby AI, streamlining the process significantly. The human auditor is still involved in cases where the AI requires feedback, ensuring a collaborative approach to automation.
The company is currently targeting large enterprise customers in various industries such as technology, insurance, consumer goods, and real estate. Their focus on back-office functions like finance, accounting, HR, and operations highlights the potential for generative AI to revolutionize how work is done in these areas. By combining advanced language models with human input, Orby AI aims to create a future where AI complements human workers to enhance productivity.
While automation technologies like Orby AI’s platform offer numerous benefits, it’s essential for companies to manage the transition carefully to minimize any potential impact on jobs and roles. Bella Liu, the CEO of Orby AI, believes that automation can actually create more opportunities for humans by allowing them to leverage technology to do more valuable work. The significant investment in Orby AI signals investor confidence in the future of generative AI in enterprise applications, positioning the company as a key player in the field.
As the technology continues to evolve, Orby AI remains committed to driving innovation in AI-powered process automation. Their vision of a future where AI and humans work together seamlessly to tackle complex tasks points towards a new era of efficiency and collaboration in the workplace. With the support of their recent funding, Orby AI is poised to lead the way in transforming how enterprises approach automation and productivity.
