Streaming services have taken the world by storm, but cable companies are not ready to give up just yet. Comcast, the second-largest cable company in the US, has introduced a new streaming service called NOW TV Latino for $10 a month. This service allows subscribers to access Spanish-language channels and includes a free subscription to Peacock with commercials.
In an effort to stay relevant in the streaming age, Comcast has been focusing on bundling services. They offer NOW TV Latino as a standalone service, but it’s essentially a Peacock bundle. Customers can also opt for a streaming bundle that includes Peacock, Netflix, Apple TV+, and ads for $15 a month.
The cable industry has been struggling for years, with Comcast and Charter losing hundreds of thousands of subscribers. Charter, the largest cable company in the US, is also turning to streaming bundles to keep its pay-TV business afloat. They recently launched a Spanish language-focused streaming service, TV Stream Latino, which requires a subscription to Charter’s Spectrum Internet.
In a surprising move, Charter and Comcast formed a joint venture called Xumo, which focuses on streaming and includes cable industry elements like set-top boxes. They are even venturing into the smart TV operating system market, with brands like Hisense selling TVs with Xumo OS.
As the streaming industry evolves, cable companies are trying to adapt to a changing landscape. However, many former cable customers may find it difficult to trust these companies as they transition into streaming providers. With the rise of streaming giants and collaboration among industry players, the future of cable companies in the streaming world remains uncertain. Despite their efforts to stay competitive, cable companies still face challenges as they navigate the evolving media landscape.
