Deezer, a European music streaming service, has recently introduced a new feature called Playlist with AI that uses artificial intelligence to help users create personalized playlists. This new feature allows users to generate playlists based on text prompts, such as musical genres, time periods, emotions, or activities. Currently in beta testing, Playlist with AI is available to a random 5% of Deezer subscribers, with plans to expand to more users in the future.
Deezer’s vice president of product, Alexandra Leloup, expressed excitement about the new AI-powered feature, stating that it offers endless possibilities for users to discover new music tailored to their preferences. This new feature adds to Deezer’s existing AI capabilities, including the Flow feature for generating mood-based playlists and the SongCatcher tool for identifying songs.
The introduction of AI-powered playlist creators by music streaming services like Deezer, Spotify, Amazon Music, and YouTube Music is heightening competition in the industry. Personalized playlists have become increasingly popular among users, leading streaming services to view them as a necessary feature. AI-driven recommendations not only enhance user experience but also have broader implications for the music industry by helping emerging artists gain exposure to new audiences.
However, there are concerns about the potential for music labels to influence playlist algorithms to promote their clients’ music over others. This could undermine the personalization of playlists and upset music fans if not transparently disclosed. Despite these challenges, AI-powered playlist creators are likely to continue shaping the future of music streaming and discovery.
In addition to Deezer’s Playlist with AI feature, other music streaming services are also investing in AI technology to enhance user experience. Amazon Music recently introduced the Maestro feature to compete with Spotify’s AI playlists, while Spotify offers an AI DJ feature for users. As the use of AI in music streaming continues to evolve, it will be interesting to see how these platforms innovate and differentiate themselves in the market.
Overall, the integration of AI technology in music streaming services is transforming the way users discover and enjoy music. By leveraging AI-powered tools, users can expect a more personalized and immersive music experience, while also providing opportunities for emerging artists to reach new audiences. As the competition among streaming services intensifies, AI-driven recommendations and playlists are set to play a significant role in shaping the future of the music industry.
