Boston-based company Creatio recently secured a $200 million investment in its “no code” customer relationship management platform. The investment was led by Sapphire Ventures and included contributions from StepStone Group, Volition Capital, and Horizon Capital. Creatio aims to use the funds to enhance its product, expand into new markets, and attract more customers.
Creatio’s Chief Growth Officer, Andie Dovgan, expressed the company’s focus on enterprise-level automation and plans to increase strategic components for various industries such as financial services, healthcare, and manufacturing. The company’s unique composable architecture offers flexibility and usability, empowering enterprise customers to build, deploy, and personalize applications for CRM, case management, and workflow automation.
The concept of “no-code” software development dates back to the 1970s but gained momentum in the early 2000s with the emergence of platforms like Shopify. No-code platforms enable users without technical skills to create software using visual interfaces and drag-and-drop tools. Creatio, formerly known as bpm’online, competes with industry giants like Salesforce by offering a CRM that integrates with other software programs essential for customer-facing roles.
Creatio’s success lies in providing non-technical users with tools to customize their CRMs according to their needs while adhering to company standards and security requirements. The company has established partnerships with 700 businesses across 100 countries and serves clients ranging from Fortune 500 companies to mid-sized enterprises with revenues exceeding $100 million.
In response to technological advancements, Creatio recently introduced a connector for its CRM to OpenAI’s ChatGPT and launched Creatio Copilot and Copilot studio. These tools leverage generative AI to enhance user experience by offering chatbot assistance and natural language app development capabilities. With the support of leading investors, Creatio anticipates significant growth by evangelizing its platform globally and attending more enterprise events to showcase its innovative solutions.
