Apple has announced that it will be launching its first premium podcast, My Divo, with early access exclusively for Apple TV+ subscribers. This new dual-language podcast will be available in English and Spanish, with all eight episodes accessible to Apple TV+ subscribers who link their subscriptions to Apple Podcasts starting July 1st. Non-subscribers will still be able to listen to new episodes weekly, but they will only have access to the first two episodes on the day of the launch.
My Divo, hosted by award-winning journalist Maria Garcia, focuses on the life of Mexican singer Juan Gabriel, also known as El Divo de Juárez. The podcast delves into the similarities between Garcia and Gabriel’s Mexican heritage, exploring topics such as their sexuality and upbringing in Ciudad Juárez. This podcast will serve as a prime example of Apple’s new business model for podcast distribution, as all upcoming Apple TV+ podcasts will also be fully available to subscribers.
This move by Apple to offer a podcast exclusively behind an Apple TV+ paywall is reminiscent of its strategy to create companion podcasts for Apple TV+ shows, which began shortly after the streaming service’s launch four years ago. My Divo stands out as the first Apple podcast not directly linked to an Apple TV+ show of the same name.
It is clear that Apple is positioning itself to be a major player in the podcasting world, leveraging its existing subscriber base to provide exclusive content that will appeal to a wide audience. By offering early access to premium podcasts like My Divo, Apple is seeking to differentiate itself from other podcast platforms and draw in new subscribers to its services.
As the podcasting landscape continues to evolve, it will be interesting to see how Apple’s unique approach to podcast distribution will impact the industry as a whole. With the release of My Divo and the promise of more exclusive content to come, Apple is making a bold statement about its commitment to the podcasting medium and its dedication to providing high-quality, engaging content to its subscribers.
