Epic Games has openly criticized Apple for rejecting their submission to create a rival iOS App Store. According to Epic, Apple rejected the proposal because they believed the design of Epic’s app store was too similar to their own. This rejection came after Epic’s attempt to submit an iOS version of the Epic Games Store, which would allow iPhone and iPad users to download games without using Apple’s App Store.
In response to Apple’s decision, Epic Games stated that the rejection was arbitrary, obstructive, and a violation of the Digital Markets Act. They have even shared their concerns with the European Commission regarding Apple’s actions. Apple has rejected Epic’s Game Store notarization submission twice in the past week, claiming similarities in design elements such as the ‘Install’ button and ‘In-app purchases’ label.
The rejection of Epic’s proposal is part of a larger battle over who controls the apps available to millions of users. Apple has been compelled by the Digital Markets Act to allow alternatives to its own app store in Europe since March. Epic’s proposed rival app store would provide users with a choice in where they download their apps, a move that lawmakers believe could stimulate competition and lower prices for consumers.
Epic and Apple have a history of rivalry, with Epic filing a lawsuit against Apple in California in 2020. Apple emerged mostly victorious from the US case, but in Europe, Epic has joined a group of developers who are unhappy with Apple’s control over their businesses and the commission fees they charge. Epic’s alternative app store proposal could potentially change the relationship between Apple and developers.
While the Epic Games Store is already available on PC, Mac, and Android, it is not yet on Google Play. Despite Apple’s rejection, Epic plans to continue seeking approval for its iOS version. They remain prepared to launch the Epic Games Store on iOS in the EU in the near future, pending any further obstacles from Apple.
The possibility of alternative app stores like Epic’s could reshape the app marketplace and provide users with more choices. This ongoing battle between Epic Games and Apple highlights the complex relationship between tech giants and developers, as well as the regulatory challenges faced in the digital market.
