The European Commission (EC) has recently decided to close its investigation into Apple regarding the rules it imposed on third-party e-book and audiobook app developers. This investigation was initiated in 2020 due to complaints received about Apple’s practices of forcing these developers to use its in-app payment system and prohibiting them from informing customers about other payment options, which is known as anti-steering.
In addition to this probe, the EC also launched a parallel investigation into similar practices concerning music-streaming apps following complaints from Spotify. As a result of this investigation, Apple faced a hefty $2 billion fine in March. However, the complainant involved in the e-book and audiobook aspect of the investigation has since withdrawn their complaint. Consequently, the European Commission has decided to close the probe without taking any further action.
It is important to note that the closure of this investigation does not mean that Apple’s conduct is in compliance with EU competition rules. This decision by the European Commission highlights the complexities of antitrust investigations and the various factors that can influence their outcomes.
One key takeaway from this case is the growing scrutiny surrounding tech giants and their business practices, particularly in relation to competition and consumer choice. The issue of anti-steering, where companies restrict the ability of developers to offer alternative payment options, has become a point of contention in the tech industry. This case serves as a reminder of the importance of fair competition and the need for regulatory oversight to ensure a level playing field for all market participants.
Overall, the closure of the antitrust probe into Apple’s e-book and audiobook rules by the European Commission sheds light on the complexities of competition law in the digital age. It also underscores the ongoing efforts to hold tech companies accountable for their practices and to protect consumer interests in a rapidly evolving digital landscape.
