Disinformation spread like wildfire during the U.S. 2024 presidential election, impacting people’s perceptions on various issues. Generative AI technology only added fuel to the fire by creating deepfakes and spreading false information rapidly. However, Factiverse, a startup that emerged victorious at the TechCrunch Disrupt Battlefield 200, is taking a stand against this trend.
Factiverse offers a unique business-to-business tool that conducts live fact-checking of text, video, and audio content. By providing real-time fact verification, the company aims to assist businesses in saving time on research and avoiding reputational and legal risks. Despite being a relatively new player in the market, Factiverse has already secured $1.45 million in pre-seed funding since its inception in 2020.
The startup has forged partnerships with media outlets and financial institutions, including a major bank in Norway. Factiverse’s CEO and co-founder, Maria Amelie, emphasized the importance of their model, which is based on credible and reliable data from trustworthy sources, unlike the questionable data used by generative AI systems. Amelie, along with co-founder Vinay Setty, leverages their expertise in technology and machine learning to combat misinformation effectively.
Factiverse’s AI model is designed to think like an experienced researcher, enabling it to sift through vast amounts of data and identify credible sources to verify claims. The company’s approach outperforms other language models in detecting fact-check worthy statements across 114 languages, boasting an impressive success rate of 80%. As Factiverse continues to onboard new clients globally, the goal is to enhance accuracy and efficiency further.
Amelie envisions Factiverse becoming a leader in the industry, prioritizing trust and credibility. The company aims to secure additional funding in the coming years to support its expansion and technological advancements. By focusing on providing accurate and reliable information, Factiverse is at the forefront of the battle against disinformation in today’s digital age.
