Google Search has been going through a bit of a rough patch lately, with scams and misinformation popping up in search results. To combat this, Google seems to be testing out Twitter-style verification badges next to verified URLs in search results. These blue check marks are already familiar to many people as a symbol of legitimacy, and it makes sense for Google to adopt this visual language.
The badges have been spotted next to well-known company names like Amazon, Apple, and Microsoft, leading directly to their official websites. However, they are not appearing for everyone, which might indicate that this feature is still in the testing phase. The pop-up message that appears with the badge explains that Google’s signals suggest the business is legitimate, but it also includes a disclaimer that Google cannot guarantee the reliability of the business or its products.
While the idea of verification badges in Google Search seems like a good way to combat scams and misinformation, there are some potential challenges. Implementing this feature on a web-wide scale would require automation, and Google’s cautious language in the pop-up message reflects concerns about liability. It remains to be seen whether this feature will become a standard part of Google Search for all users.
Michael is a technology journalist with a decade of experience covering a wide range of topics. He has written for publications like PCWorld, Android Police, and Wired, and has covered events such as CES and Mobile World Congress. In his free time, Michael enjoys building mechanical keyboards and expanding his desktop setup. He currently resides in Pennsylvania and is always planning his next kayaking trip.
