Yaad Oren, the managing director of SAP Labs U.S. and global head of SAP BTP Innovation, recently spoke at VB Transform 2024 about the transformative power of Generative AI (GenAI) in business operations. He highlighted how GenAI can turn data into actionable insights, driving innovation and efficiency.
SAP Labs is at the forefront of integrating GenAI across the enterprise software giant’s software portfolio, leading to significant results for companies like Gibson and Team Liquid. By leveraging insights gained from one customer to accelerate scale and adoption for others, SAP aims to quickly implement AI solutions across various industries.
Currently, over 24,000 SAP customers are utilizing the company’s AI solutions, with more than 10,000 published and 5,000 scenario-based interfaces and messages integrated through SAP Integration Advisor. This shift towards AI-based applications has yielded positive results for long-standing customers who initially started with ERP systems.
Examples of successful AI implementations include Concur Invoice Management, which automated the processing of 40 million invoices in 2022, saving customers a combined €440 million ($484 million). Additionally, SAP SuccessFactors provides personalized learning recommendations to millions of learners each month.
Oren outlined four key ways GenAI is enhancing business operations for SAP customers:
1. Enhancing game analysis for e-sports and applying lessons learned in other industries.
2. Optimizing marketing campaigns at scale by analyzing customer preferences and behaviors.
3. Improving supply chain and logistics performance by quickly learning from various use cases.
4. Enhancing customer engagement by providing real-time, data-driven insights for tailored communication strategies.
By sharing customer knowledge within the SAP innovation workflows, the company is able to scale GenAI solutions effectively across diverse industries. Oren’s keynote demonstrated SAP’s commitment to an AI-centric future, where data-driven insights are pivotal in staying ahead in today’s fast-paced business environment.
As SAP continues to evolve its business model towards AI-first solutions, the company remains dedicated to helping customers harness the power of data for future success. Oren’s presentation highlighted SAP’s transition from EPR dominance to an AI-centric future, emphasizing the importance of accessible AI solutions in their application portfolio.
In conclusion, SAP’s focus on leveraging GenAI to drive innovation and efficiency in business operations showcases their commitment to empowering customers with cutting-edge AI technologies. Oren’s insights at VB Transform 2024 underscored SAP’s vision for the future and their dedication to helping businesses thrive in the digital age.