Warner Bros. is making a big change in how they brand their shows on HBO Max. Upcoming big-budget projects based on Warner Bros. properties will now fall under the HBO Originals banner, rather than being labeled as Max Originals. This shift will affect shows releasing in 2025 and beyond, with shows like Lanterns, Welcome to Derry, and the Harry Potter series being included in this change.
The decision to move these shows to the HBO umbrella came about when executives realized that the production methods and talent involved in WB shows were similar to those of HBO shows. This change aims to simplify branding and make it clearer for viewers. HBO Originals will still stream on HBO Max, while Max-only series will have a more traditional TV feel with smaller budgets.
Casey Bloys, the CEO of HBO and Max content, explained that the distinction between HBO and Max shows started to feel unnecessary. He believes that labeling shows based on their design and intention is important for viewers. This change will not affect the quality or availability of the shows, but it will give HBO Originals the prestige of being associated with the HBO linear channel.
Overall, this change is aimed at streamlining the branding of Warner Bros. shows on HBO Max and providing a clearer distinction between different types of series. The Penguin, one of the last DC Max Originals, will be released on September 8. Stay tuned for more updates on upcoming Marvel, Star Wars, and Star Trek releases, as well as the future of the DC Universe on film and TV.
