Samsung has announced its acquisition of Oxford Semantic Technologies, a UK-based startup specializing in knowledge graph technology, to enhance its Galaxy AI capabilities. This move aims to provide users with hyper-personalized experiences while ensuring the security of their personal data on the device. Although specific details of the deal were not disclosed, Samsung highlighted the potential benefits of integrating this technology into its devices.
Knowledge graph technology functions by storing information in a manner that resembles how humans acquire, remember, and reason knowledge. By utilizing this technology, Samsung aims to better understand how people interact with their products and services, leading to more efficient information retrieval and tailored recommendations. The acquisition of Oxford Semantic Technologies, which offers AI engines such as RDFox, will enable Samsung to enhance its on-device AI capabilities across various devices, including mobile phones, TVs, and home appliances.
The collaboration between Samsung and the UK startup began in 2018, and the integration of knowledge graph technology into Samsung’s devices is expected to revolutionize the user experience by personalizing it based on individual preferences and usage patterns. The introduction of Galaxy AI has already proven to be a significant factor in boosting sales for the Galaxy S series, as hardware improvements in smartphones have reached a plateau, hindering growth in the premium sector. Samsung sees AI as a potential driver of growth and is committed to further enhancing its Galaxy AI technology.
While the potential of AI is promising, companies like Samsung must determine sustainable business models to capitalize on this technology. Subscription-based models are one possibility, but they must be supported by compelling content and services. Additionally, the collection of data for AI improvements raises security concerns, which Samsung aims to address by processing data on the device rather than in the cloud. This on-device AI approach offers a solution to data security concerns and aligns with Samsung’s strategy of providing a seamless and secure user experience across its wide range of devices.
As Samsung continues to innovate and invest in AI technology, the acquisition of Oxford Semantic Technologies represents a strategic move to strengthen its position in the market and deliver cutting-edge solutions to consumers. By leveraging knowledge graph technology and AI engines, Samsung aims to stay ahead of the competition and provide users with personalized and intuitive experiences across its product ecosystem. The future of AI in consumer electronics looks promising, and Samsung is poised to lead the way with its enhanced Galaxy AI technology.
