Amazon Prime Day is known for offering numerous deals to its members, but navigating through the sales can be confusing and overwhelming. With promises of millions of discounts and limited-time Lightning Deals, it’s easy to get caught up in the frenzy and end up spending more money than intended. However, fear not! WIRED’s Gear team and experienced deals writers are here to guide you through the Prime Day madness.
The official dates for Amazon Prime Day in 2024 have been announced as July 16 and 17, with the event starting at 3 am ET and running for 48 hours. Prime Day deals are exclusive to Amazon Prime members, but there is a free 30-day trial available for new accounts. If you’re not a Prime member, other retailers like Best Buy and Target also offer competitive sales during Prime Day, providing alternative options for those looking to snag a deal without supporting Amazon.
Walmart is launching a rival sales event called Walmart+ Plus Week for its members, offering discounts and perks similar to Amazon Prime at a lower cost. It’s essential to weigh the pros and cons of Prime Day deals, as not all discounts may be as good as they seem. Prices fluctuate throughout the year, and some products are frequently discounted, so it’s crucial to research and compare prices before making a purchase.
To determine whether a deal is worth it, always check prices across multiple stores and use tools like Camelcamelcamel to track price history on Amazon. Lightning Deals are limited-time offers available during big sales events, including Prime Day, but they may not always be the best bargains. Keep an eye out for invite-only deals and be prepared to act quickly to secure popular items before they sell out.
During events like Prime Day, it’s important to avoid impulse buys and only purchase items that you genuinely need or have been planning to buy. Black Friday and Cyber Monday are other significant sales events to consider if you miss out on Prime Day deals. By following these tips and staying informed, you can shop like a pro and make the most of Amazon Prime Day without overspending.
