GamesBeat and Lil Snack have teamed up to create customized games for their audience, providing an exciting way to engage with GamesBeat content. The collaboration between game developer Barnyard Games and entertainment company Superplastic has resulted in a new project: bringing Superplastic’s animated characters to the popular video game Fortnite. The new game, titled Fortnite’s Most Wanted, features familiar characters like Janky and Guggimon in a combat map built with Unreal Engine for Fortnite (UEFN).
In Fortnite’s Most Wanted, players engage in a battle to vandalize a Superplastic-inspired city, collecting paint cans, graffiti-ing surfaces, eliminating opponents, and avoiding elimination themselves. The map includes Superplastic characters such as Janky, Guggimon, Dayzee, and the Lil’ Helpers, all sourced from Superplastic’s animated show currently in development using Unreal technology.
Superplastic CEO Jennifer van Dijk expressed excitement about the partnership, stating that it combines Superplastic’s unique style and artistic vision with Barnyard Games’ advanced game development skills to deliver a creative, immersive, and narrative-driven experience. The goal is to introduce fans to Superplastic’s IP in a familiar setting, providing a new and exciting experience.
Barnyard Games CEO John Blakeley discussed the evolving relationship between influencers and game designers, highlighting the success of influencers expanding beyond their original platforms. Many influencers are now creating physical and digital goods and developing experiences around their brands. This partnership exemplifies how influencers are transitioning from content creators to creative leaders, collaborating with developers to create unique experiences centered around their brands.
This collaboration signifies a trend in the gaming industry where influencers are taking on more active roles in the development of games and experiences, leveraging their audience and creative vision to create engaging content. The partnership between Barnyard Games and Superplastic represents a step towards creating innovative and interactive experiences for fans of both brands.
With the release of Fortnite’s Most Wanted, players can now immerse themselves in a new gaming experience that combines the exciting world of Fortnite with the colorful and vibrant characters of Superplastic. The collaboration opens up new possibilities for creative partnerships in the gaming industry, showcasing the potential for unique and engaging content that resonates with audiences. As the gaming landscape continues to evolve, collaborations like this one will play a key role in shaping the future of gaming experiences for players around the world.
