The most-liked video on TikTok, featuring a dark-haired woman making funny faces while lip-syncing to a popular song, has held its position since 2020. However, a new video by Australian influencer Leah Halton has been gaining momentum in recent months. Halton’s video, set to YG Marley’s “Praise Jah in the Moonlight,” initially received a few million likes but has since skyrocketed in popularity, reaching over 49 million likes by April.
TikTok users have been closely monitoring Halton’s video’s progress, comparing it to the current record-holder by Bella Poarch. Poarch’s video, which set the record in 2020, features similar elements to Halton’s video, such as hair and makeup style and easy-to-mimic movements. The success of both videos provides insight into what it takes to go viral on TikTok.
While Halton’s video has seen impressive growth, it has slowed down in recent months, making it unlikely to surpass Poarch’s record. The competition between the two videos has sparked a devoted community of users rooting for Halton to take the top spot. This sense of community is a common phenomenon when it comes to quantifying popularity online.
The article also discusses the ephemeral nature of TikTok’s algorithm and how it can impact the longevity of viral content. In order to sustain popularity, creators often need to establish a presence outside of the app. Poarch was quick to capitalize on her TikTok fame by launching a music career and merchandise line. Halton is following suit by appearing on a reality show.
Despite the efforts to boost Halton’s video, breaking the record would require a significant amount of interest beyond the initial appeal. The article highlights the challenges of working against TikTok’s algorithm and the importance of developing content that resonates with users beyond the platform.
As TikTok continues to evolve its algorithm, users are eager to see how it will shape their experience on the app. The community of users tracking the most-liked videos demonstrates a desire for content that has a lasting impact. Ultimately, the article emphasizes the complexities of achieving viral success on TikTok and the strategies that creators employ to maintain relevance in a rapidly changing digital landscape.
