Threads has made it easier for people to explore trending topics on the platform. Instagram head Adam Mosseri mentioned that users in the U.S. can now see a label that highlights related trending topics above posts. By tapping on that label, users can view more posts related to that topic. The new window will have “Top” and “Recent” tabs to filter posts accordingly.
Mosseri expressed his hopes that this feature will make it simpler for users to find posts and follow conversations that align with their interests. Threads began testing trending topics in the U.S. back in March, and a month later, the feature was made available to all U.S. users.
The social network has been actively experimenting with helping users discover more content relevant to them. In May, the company started rolling out a new TweetDeck-like multi-feed experience on its desktop interface. Threads is also currently testing a similar multi-feed experience with a limited number of users on iOS.
A Threads spokesperson mentioned that they are continuously testing new ways to enhance the user experience on Threads. This particular test provides additional ways for users to customize their feed and follow topics that are pertinent to their interests.
In a world where social media platforms are constantly evolving and updating their features, Threads’ focus on making trending topics more visible and accessible to users is a step towards enhancing user engagement and interaction on the platform. By providing users with the ability to quickly find and engage with content that aligns with their interests, Threads is aiming to create a more personalized and engaging user experience.
As social media platforms continue to evolve, the ability to discover and engage with trending topics becomes increasingly important. By making trending topics more visible and accessible to users, Threads is catering to the growing demand for personalized and relevant content on social media platforms. This move not only enhances user engagement but also creates a more dynamic and interactive user experience on the platform.
