Social media platform TikTok is gearing up to give Amazon a run for its money with the announcement of its upcoming sales event called “Deals For You Days.” This event, set to kick off on July 9th in the U.S., aims to rival Amazon’s highly successful Prime Day event taking place on July 16 and 17.
In an attempt to capitalize on the popularity of Prime Day, TikTok Shop will be offering exclusive deals on a wide range of products including fashion and beauty items, backyard entertainment essentials, home decor, summer reading bestsellers, and more. Brands like L’Oréal Paris, Maybelline New York, NYX Professional Makeup, Our Place, Too Faced, and Zwilling USA will be participating in this sales event, providing discounts on select products.
What sets TikTok’s sales event apart is the incorporation of content challenges for short videos and LIVE shopping events where brands and merchants can engage with their followers, showcase their top products, and offer real-time discounts. This interactive approach aims to create a unique shopping experience for users while driving sales for participating brands.
With TikTok’s ambitious goal of growing its U.S. e-commerce business tenfold to $17.5 billion this year, it’s clear that the platform is serious about expanding its presence in the online shopping space. While this event seems to target Amazon directly, TikTok Shop is also setting its sights on other Chinese-owned companies like Temu and Shein, which have gained popularity in the U.S. market.
Looking ahead, TikTok’s push into e-commerce aligns with the broader trend of social commerce sales on the rise. Forecasts from eMarketer predict that social commerce sales could more than double to $144.5 billion by 2027, highlighting the immense potential for platforms like TikTok to capitalize on this growing market.
By offering a unique shopping experience through its upcoming sales event, TikTok is positioning itself as a major player in the e-commerce landscape and aiming to replicate its global success in the U.S. market. As the competition heats up between TikTok, Amazon, and other players in the industry, consumers can expect to see more innovative shopping opportunities and exclusive deals in the future.
