YouTube has introduced a new subscription plan called “Premium Lite” in certain countries, including Australia, Germany, and Thailand. This plan offers a reduced price compared to the full YouTube Premium subscription but comes with limitations such as the presence of ads in YouTube Music, search results, and Shorts.
The Premium Lite plan does not include features like video downloads and background listening, making it a more basic option for users who want to access ad-free content without paying the full Premium price. While the plan is currently being tested in select markets, there is no confirmation yet on whether it will be rolled out globally.
For users in Australia, the Premium Lite plan is priced at $8.99 Australian dollars, offering a significant savings compared to the regular Premium subscription. However, iOS users may have to pay a higher price of $11.99 due to additional charges on the App Store.
Despite the cost savings, some users may still prefer to use ad blockers or other methods to avoid ads on YouTube, as the platform has become increasingly saturated with advertising in recent years. While Google’s introduction of the Premium plan aimed to provide an ad-free experience, the new Premium Lite option with ads may not appeal to all users.
As YouTube continues to test and refine the Premium Lite plan, it remains to be seen how the offering will evolve and whether it will be expanded to more countries in the future. In the meantime, users have the option to choose between different subscription plans based on their preferences for ad-free content and additional features.
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