Reddit, a popular online platform, is looking to grow its user base in international markets such as the United Kingdom, India, Brazil, and the Philippines. According to the company’s chief operating officer, Jen Wong, more than half of Reddit’s users are located outside of the United States. In a recent interview with CNBC, Wong specifically mentioned India as a key focus area, noting that English-speaking users from the country are actively participating in discussions on topics like cricket and Bollywood.
Wong expressed excitement about the growth potential in India, highlighting the country as a rapidly expanding market for Reddit. The company’s CEO, Steve Huffman, shared plans to enhance translation efforts, with a goal of expanding the machine-learning-based translation feature to more than 30 countries by 2025. Despite the international focus, the United States still accounts for the majority of Reddit’s revenue, making up 83% of the total in the third quarter.
Looking ahead, Reddit is considering expanding its local advertising efforts to other countries, aiming to capitalize on the platform’s popularity and engagement in various regions around the world. By reaching out to new markets and offering localized advertising solutions, Reddit hopes to continue its growth and attract a more diverse user base globally. Stay tuned for updates on Reddit’s expansion efforts and the impact on its international presence.
