Belgium-based startup Chift has recently secured a seed funding round of €2.3 million ($2.5 million) to continue its mission of streamlining financial tool integration for SaaS companies. The company provides a platform that offers a set of unified APIs compatible with popular financial tools, making it easier for fintech startups to manage integrations with their customers’ financial stack.
Many fintech companies rely on integrations to ensure their products work seamlessly with various financial services. Instead of building individual connectors, Chift acts as a third-party integration expert, similar to Codat in the U.K. and Merge in the U.S. This approach allows companies to access financial data from different SaaS products, creating new opportunities and minimizing churn.
Chift has initially focused on integrating with tools that generate financial data, such as accounting software from Sage, Cegid, and Pennylane. By offering a range of integrations around accounting, invoicing, e-commerce, and point-of-sale software, the startup aims to address the fragmented nature of the fintech market in Europe, where each country has its own set of financial platforms.
As Chift expands its client base, it continues to add new connectors and maintain existing integrations to ensure smooth operations. This proactive approach allows SaaS companies to concentrate on their core products while Chift handles the complexities of integration. The startup’s efforts have attracted investment from notable funds like Entourage and Shapers, as well as several business angels, indicating confidence in its potential to become a leader in the European market.
Gauthier Henroz, co-founder and CEO of Chift, emphasized the importance of providing a comprehensive integration solution tailored to the unique needs of the European fintech landscape. By offering a reliable and scalable platform, Chift enables its clients to unlock new opportunities, expand into new markets, and build long-lasting partnerships.
In a competitive environment where innovation and efficiency are paramount, Chift’s commitment to simplifying integration processes and fostering collaboration among SaaS companies sets it apart as a valuable ally for businesses seeking to optimize their financial operations. With a strong foundation and a clear vision for the future, Chift is well-positioned to drive positive change and establish itself as a key player in the evolving fintech ecosystem.
