Bluesky, a social networking startup, has made a strategic move by creating an account on Meta’s newest platform in response to ongoing moderation issues on rival Instagram Threads. With many Threads users expressing frustration and considering switching to Bluesky, the startup saw an opportunity to engage with this audience and highlight its unique approach to moderation.
Unlike Threads, Bluesky employs a moderation team that follows community guidelines but does not de-rank political content. This sets Bluesky apart from Meta’s decision to limit the reach of political content on its platforms, a move that faced backlash from creators. Additionally, Bluesky’s moderation system allows for an “open stackable ecosystem” where users can subscribe to independent organizations’ moderation tools to filter their feeds according to their preferences.
While it remains to be seen whether the potential exodus from Threads will significantly impact either social network, Bluesky is leveraging the opportunity to gather valuable user feedback. Despite being dwarfed in size by Threads, Bluesky is listening to user suggestions for improvements such as better threading and connectivity with ActivityPub.
By actively engaging with Threads users and addressing their concerns, Bluesky is positioning itself as a viable alternative for those seeking a different social networking experience. As the company continues to grow and evolve, user feedback will play a crucial role in shaping the future direction of the platform. Download the Bluesky app to join the conversation and be a part of the platform’s development.
