Amazon has officially announced that Amazon Prime Day 2024 will be on July 16 and 17. This year, the event will kick off at 12AM PT/3AM ET on Tuesday, July 16, and run until the end of the day on Wednesday, July 17. Prime Day will span two full days and offer a plethora of exclusive deals for Prime members on various products ranging from electronics to fashion. If you’re eager to start shopping, there are already some Prime Day deals available for you to browse.
In addition to driving a surge in sales within a short period, Amazon Prime Day serves as a means for the online retail giant to attract more Prime subscribers. While Prime Day isn’t a guaranteed benefit of the service like access to Prime Video or free two-day shipping, the majority of deals during the event are exclusively accessible to Prime members. It’s important to note that the cost of a Prime membership has significantly increased since its launch in 2005, with an annual fee of $139 currently, nearly double the initial price.
Although Prime Day in July has been Amazon’s primary shopping event for the past decade, the company has been expanding the event’s scope. In recent years, there has been a “fall Prime Day” in October, likely serving as Amazon’s official start to the holiday shopping season. While it’s uncertain if October Prime Day will return in 2024, given the trend of online retailers starting holiday sales earlier each year, there’s a good chance it will make a comeback.
For those planning to make the most of their Prime membership next month, Engadget will be a valuable resource for finding tech deals during the two-day event. Amazon Prime Day typically offers some of the lowest prices of the year on Amazon devices, as well as discounts on headphones, robot vacuums, laptops, SSDs, and more. Stay updated on the latest news during Prime Day by following Engadget Deals on Twitter and signing up for the Engadget Deals newsletter for exclusive deals straight to your inbox.
To make your Prime Day shopping experience smoother, you can check out our Prime Day coverage, shop the best deals on Yahoo Life, explore Engadget for tech deals, get insights from Autoblog’s experts on car, garage, and home deals, and discover handpicked Prime Day sales on AOL. Make the most of Amazon Prime Day 2024 by staying informed and being prepared to snag some great deals on a wide range of products.
