The era of Google Assistant is coming to a close, with the introduction of Gemini, Google’s latest entry in the generative AI realm. This shift was solidified in a recent blog post by Google, detailing the phase-out plan for Google Assistant across various platforms. Starting with mobile devices and expanding to tablets, cars, and other mobile-connected gadgets, Google Assistant will eventually be replaced by Gemini. The transition will also extend to Nest smart speakers, displays, and Google TV devices.
Gemini, poised to take over as the new voice assistant on Google mobile devices, is set to offer a fresh experience on smart speakers and displays. The rollout of Gemini will happen gradually over the next few months, with Google Assistant scheduled to be removed from mobile devices and app stores by the end of the year. In the interim, Google Assistant will still function on Nest speakers, displays, and Google TV devices until the Gemini-powered “experience” is fully established.
While Gemini has quickly become the primary voice assistant on Google’s mobile lineup, its integration with smart devices has been more tentative. Last year, the Gemini app extension allowed limited control of Google Home-connected smart devices, paving the way for its eventual expansion to Nest speakers like Nest Audio and Nest Mini. However, access to Gemini on Nest devices remains restricted, leaving most Nest users still interacting with Google Assistant.
Google Assistant, initially introduced in 2016 alongside the first Google Home speaker, has gradually become a ubiquitous presence on various Google devices. However, the rise of generative AI and the emergence of Gemini have signaled the decline of Google Assistant’s prominence in Google’s product ecosystem. With Gemini on the horizon, the transition away from Google Assistant became inevitable.
On the other hand, Amazon is enhancing Alexa with the introduction of Alexa+, a new version powered by a combination of LLMs. Alexa+ is scheduled to launch later this month, offering enhanced features for Prime subscribers and at a subscription fee for others. Despite this upgrade, the “classic” Alexa will remain available for free. Meanwhile, Apple faced setbacks in its AI development, delaying the much-anticipated overhaul of Siri.
Ben, a seasoned technology writer with over two decades of experience, has delved into various aspects of consumer electronics and technology. A contributor to PCWorld and TechHive, Ben’s expertise spans a wide range of products, from smart speakers to security cameras. His insightful articles have graced publications like PC Magazine, TIME, Wired, and CNET, showcasing his in-depth knowledge and passion for technology. With a master’s degree in English literature, Ben brings a unique perspective to his tech reporting, combining expertise with a love for storytelling.
