Amazon is bricking all Astro for Business robots on September 25. It first released the robot about eight months ago as a security device for small and medium-sized businesses (SMBs) for $2,350. However, the device will soon be added to Amazon’s list of failed products.
The original Astro robot was introduced in September 2021 as a home robot, but that version is still only available as a $1,600, invite-only preview. In November, Amazon shifted its focus to Astro for Business. However, the company recently sent emails to employees and customers informing them that the devices will stop working on September 25. Amazon stated that personal data will be deleted from the device, but any recorded videos will still be available in the Ring app. The decision to end support for Astro for Business was made to prioritize the development of Astro as a home robot.
Amazon will no longer charge users for subscriptions associated with Astro for Business and is offering customers refunds and credits. The company has not disclosed how many robots were sold, but customers will receive refunds and are encouraged to recycle the devices through the Amazon Recycling Program.
Astro’s introduction in late 2021 was met with anticipation, but its availability has been limited. While Astro for Business seemed promising with its ability to autonomously patrol spaces, carry small devices, and be controlled by Amazon Alexa, the transition to focus on the home version has left many disappointed. The future of Astro remains uncertain, with Amazon still aiming to release the home version, although there have been delays in its development.
Despite the challenges Amazon faces in the devices business, the company is determined to make Alexa a competitive AI assistant. The fate of Astro highlights the difficulties Amazon has encountered in launching successful products. As Amazon continues to strive for innovation, the journey of Astro serves as a reminder of the risks and challenges in the tech industry.
